AppReviewFix
Guideline library
Apple App StorePrivacy

2.5.13Facial recognition authentication

What this guideline means

If your app uses Face ID or similar biometric matching, that data has to stay within Apple's local authentication APIs — it can't be captured, stored, or transmitted for any other purpose, including a custom facial-match feature.

Why apps actually get flagged

Apps trying to build a custom facial-recognition feature, rather than using Face ID purely for unlock or authentication, run into this almost immediately during review.

A real example

"Your app uses facial recognition technology for a purpose other than device authentication, without complying with applicable privacy requirements, per guideline 2.5.13."

Got this exact rejection?Paste it in and get a diagnosis specific to your app, free.
Decode my rejection
Related guidelines
5.1.1Data Collection and Storage4.3Spam2.1App Completeness
AppReviewFix
ProductDecoderPre-submission checkPricingGuideline library
CompanyAboutFAQContact
ResourcesBlog
LegalTermsPrivacy
© 2026 AppReviewFixBuilt by a developer, not a committee.