App title, description, screenshots, and promotional images must accurately reflect the app's actual content and function — repeating keywords unnaturally or using misleading screenshots is a violation.
Usually flagged for keyword-stuffed descriptions written for ASO rather than users, or screenshots that show features not actually present in the current app version.
"Your app's store listing contains unformatted or repetitive keywords, or images that do not represent actual app functionality, per the Metadata policy."