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Guideline library
Google PlayPrivacy

PermissionsPermissions declaration

What this guideline means

Permissions like location, contacts, or SMS need a clear, declared use case tied to core app functionality — Google reviews these more strictly than most other policy areas.

Why apps actually get flagged

Requesting a broad permission (e.g. background location) for a feature that could work with a narrower one is the most frequent trigger.

A real example

"Your app requests permissions that are not adequately declared or justified for its core functionality."

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